Real Estate SMS Marketing
Here’s how it works:
Put a “call to action” sign like this in front of your listings:
The “call to action” sign asks potential buyers to text in, and can even include a QR code that they can scan that will direct them to the same information!
Think about it. Everyone has a phone these days, and a large number of home searches are done from a mobile device. When people are driving around looking at listings, they’re going to have their phone on them 99% of the time, and I would almost guarantee they will be searching for something at some point.
So how can you connect with these people right through their mobile devices?
Here are a couple of suggestions…
Text Message (or SMS) Marketing
If there ever were an industry that’s perfect for text messaging, it’s the real estate industry.
Text messages have a 98% open rate, making it almost a guarantee that your message will be seen.
With text messaging, you can make it even easier for potential buyers to find you, learn more about you and your listings, and make a purchase.
You can also include that same call to action on flyers, email newsletters, and any other print items you have
Potential buyers text in to receive more information about your listing. They immediately receive a text back, including all of your contact info and a link to your app.
Your app has all of your listings and information about each one, a mortgage calculator, maps, etc.
You now have that potential buyers in your database so you can send them texts down the road – like an alert when you have a new listing, a price reduction, etc. You can also follow up with them about the listing they viewed.
Additionally, you can direct them to your website, social media sites – wherever you want them to go!
Why is this so awesome?
Well, besides having people in your database that you can now connect with at any time, you are also saving money on things like flyers and flyer boxes. You have happier seller clients who aren’t going to complain your flyer box is empty. And for a real estate agent, one sale can cover the cost of four years of mobile marketing costs.
